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TORONTO, June 5 /CNW/ - WHAT: Despite summer traditionally being a break from books, studies show summer reading can help kids maintain - and even enhance - reading skills gained during the school year. Summer reading clubs are increasing in popularity as parents and teachers combine forces to make reading attractive in the hopes that children will maintain or improve their reading levels. A recent literature review by Goss Gilroy Inc. for Library and Archives Canada (LAC) provides compelling insights into just how beneficial summer reading clubs can be for children. Three key benefits cited in the report include: - Better reading performance - Greater reading volume - Improved reading and learning confidence WHY: Now is the time to encourage children and educate parents on the importance of summer reading. Entering its 9th season this summer and with 350,000 annual participants, the TD Summer Reading Club is an award-winning program and joint initiative between Library and Archives Canada, Toronto Public Library and TD Bank Financial Group. WHO: Ken Setterington, Children and Youth Services Advocate for Library Services, Toronto Public Library is an excellent resource to discuss books that appeal to children and youth of all ages. With more than 30 years experience, Ken is the co-author of The Guide to Canadian Children's Books. Doug Rimmer, Assistant Deputy Minister, Library and Archives Canada can provide: - Statistics and success rates on the impact the TD Summer Reading Club has on participants - Objectives of the 2007 program - What's new for the summer of 2007 WHEN: More than 2,000 local libraries will be rolling out the "reading carpet" again beginning in June. For further information: or to schedule an interview with the above-named spokespeople, please contact: Sandra Chiovitti, Porter Novelli Canada at (416) 422-7170 or

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