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TD Canada Trust gives Prairie Residents more hours to bank, so they can spend their free time the way they want

4 minute read
By TD Bank Group
• Nov 1, 2007
- Survey to mark TD Canada Trust's longer hours and the hour most Canadians gain this weekend, shows that if Prairie residents were given an extra hour, sleep would be their number one choice, followed by reading - Starting today, Manitoba branches now open on average 8 more hours a week and Saskatchewan 11 more hours; TD Canada Trust now open on average 50% longer than the other banks - National branch giveaways include gas cards, free coffee and paper, gift cards, chance to win flat screen TV (details below) - New longer hours at TD Canada Trust the equivalent of 190 new branches across Canada WINNIPEG, Nov. 1 /CNW/ - Today is the day that TD Canada Trust branches across the Prairies switch over to extended hours of operation. On average, Manitoba branches will be open 8 more hours a week; Saskatchewan, 11 more hours. Under the banner "open 8 'til late - six days straight" the bank that already had the longest hours in Canada is now open for business even longer - the equivalent of opening 190 new branches across the country. To help celebrate the launch of its new, even longer hours, as well as the extra hour most of us get from the switch to Standard Time this weekend, TD Canada Trust commissioned Ipsos Reid to ask Canadians what they'd do with an extra hour in the day. For Prairie residents, the winner is sleep. Their next choice would be reading. The top two choices track perfectly with most Canadians. The percentage of Manitoba and Saskatchewan poll respondents who choose sleep, 23%, is the same as the national average, as is the percentage choosing reading (20%). With their third choice, spending an extra hour with family or children, Prairie residents lead all regions and are well ahead of the national average (18% versus 11%). 16% of Prairie residents would take the hour to rest or relax and 11% would choose schoolwork, volunteer activities or housework. The telephone survey was conducted among 1001 randomly selected Canadians between Sept 16th and September 18th, 2007. Overall results are accurate to +/-3.10 percentage points, nineteen times out of twenty. "However Prairies residents like to spend their time, we know worrying about banking isn't high on the list. Having more hours to choose from means customers can choose a time that's convenient for them. That's what we mean when we say TD Canada Trust has people hours, not banker's hours," said Tim Hockey, Group Head TD Personal Banking, Co-Chair TD Canada Trust. The launch of new hours at TD Canada Trust is being supported by a major advertising campaign on television, in major dailies, and on billboards across Canada. In-branch promotions will include the following customer giveaways: - On November 3rd, $10 PetroCanada gas cards will be handed out to the first 25 customers - The week of November 5th, the first 40 customers will get a coupon for Tim Horton's and a newspaper. - The week of November 12th, the first 25 customers will receive a $10 Indigo/Chapters gift card and/or a reusable shopping bag. - The week of November 19th, during the first hour open, everyone will get the chance to win a flat screen television - one per branch. Consistently recognized as the best in customer service by Synovate and J.D. Power and Associates, TD Canada Trust serves more than 10 million personal, small business and commercial banking customers across Canada through an expanding network of more than a thousand conveniently located branches - many featuring the services of TD Waterhouse wealth management professionals, including Financial Planners -- and 2,500 Green Machine ABMs, over the telephone with EasyLine, and online through the award-winning EasyWeb. The fastest growing branch network in Canada, TD Canada Trust has opened more than 100 new branches in four years - 38 this year alone -- and will continue to open even more in communities across the country. TD has been recognized as a top employer in Maclean's, Canadian Business, the Toronto Star, and the Financial Post. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. The Bank serves more than 14 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust as well as the Bank's global insurance operations (excluding the U.S.); Wealth Management, including TD Waterhouse Canada, TD Waterhouse U.K. and the Bank's investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth; and Wholesale Banking, including TD Securities. The Bank also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. The Bank had $404 billion in assets as at July 31, 2007. The Bank is headquartered in Toronto, Canada. The Bank's common stock is listed on the Toronto Stock Exchange and the New York Stock Exchange under symbol: TD, as well as on the Tokyo Stock Exchange. For further information: Kelly Hechler, Media Relations, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469, kelly.hechler@td.com

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