TD gave away almost 700,000 treats and prizes during its popular six week
summer campaign.
TORONTO, Aug. 19 /CNW/ - The TD Canada Trust Longer Hours Campaign
-Thanks from your Bank which ran from June 16 to July 25, from "eight 'till
late, six days straight," saw almost 700,000 giveaways and prizes go out to
customers across Canada. For six weeks during the summer campaign, customers
were thanked with weekly grand prize draws and surprise giveaways when they
visited any of approximately 1,100 TD branches across Canada.
"Even though we appreciate our customers all year-round with the longest
hours, it was fun spending the summer going the extra mile with events and
prizes," said Tim Hockey, Group Head Canadian Banking and President and CEO,
TD Canada Trust. "We saw great reactions every time we surprised someone with
a giveaway and a lot of customers told us they really looked forward to coming
in to see what we'd do next!"
To help kick off the campaign, TD Canada Trust held its annual Customer
Appreciation Day on June 20. Branches across Canada hosted their own
festivities including lunchtime barbeques and circus-themed events complete
with fortune tellers. Some branches had employees decked out in green and one
branch even spoofed TD's "Grumpy Old Men" television ad with life-size
replicas of the famous duo sitting on a bench.
Over the summer, through weekly grand prize draws, TD gave away almost
6,500 DVD players, gift cards, digital picture frames, digital cameras,
digital camcorders and game consoles. And, during weekly surprise rewards
days, TD handed out a total of 690,000 rewards, including Tim Hortons gift
cards, environmentally friendly water bottles, tins of Jelly Bellys, packs of
gum, lip balms, lanyards and TD Friends of the Environment Foundation reusable
shopping bags.
Because TD Canada Trust is open 50 per cent longer than the other banks,
customers were thanked morning, noon and night throughout the campaign. Hours
of operation are Monday to Wednesday, 8am to 6pm, Thursday to Friday, 8am to
8pm and Saturday, 8am to 4pm - check the nearest branch because some are open
even longer.
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank
in North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust; Wealth Management, including TD Waterhouse and an investment
in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth
and Commerce; and Wholesale Banking, including TD Securities. TD Bank
Financial Group also ranks among the world's leading on-line financial
services firms, with more than 5.5 million on-line customers. TD Bank
Financial Group had CDN$503.6 billion in assets as of April 30, 2008. The
Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under
the symbol "TD", as well as on the Tokyo Stock Exchange.
For further information: Kelly Hechler, TD Bank Financial Group, (416)
982-2469