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Synovate ranks TD Canada Trust No. 1 in customer service among Canada's big banks for 4th year in a row in 2008 Best Banking Awards

3 minute read
By TD Bank Group
• Sep. 2, 2008
- TD Canada Trust sole winner among big 5 banks in 6 categories, shares top ranking in the rest - Second major service recognition for TD Canada Trust in a week TORONTO, Sept. 2 /CNW/ - TD Canada Trust has been ranked No. 1 in customer service excellence among the top 5 banks for the fourth year in a row by global market research firm Synovate. This year's Synovate Customer Service Index (CSI) survey, conducted quarterly among a sample of 35,000 Canadians beginning in November 2007, ranked the top five banks in eleven Best Banking Awards categories. TD Canada Trust was the sole winner in six of them, and shared top ranking in the rest. "We're incredibly pleased that customers from across the country chose us as a leader in every area, and the clear winner in Customer Service Excellence. We're also excited to be the leader in all of the ways TD Canada Trust delivers that service to our customers, whether in the branch, at a Green Machine, over the phone with EasyLine, or online with EasyWeb." said Tim Hockey, Group Head Canadian Banking, President and CEO, TD Canada Trust. In November 2007, TD Canada Trust, already the hours leader among the banks in Canada, boosted service to customers with even longer hours. Now most branches coast to coast are open 62+ hours a week, including Saturdays - 50% longer than the other banks. And with almost 100 new branches in the last three years alone, Canada's "comfortable" bank is also Canada's fastest growing bank. "If we could be recognized for only one thing, we'd choose customer service every time because it's at the heart of everything we do at TD Canada Trust. This award is thanks to the huge effort TD employees make every day to provide the best customer service. It's for the expert knowledge, the can-do attitude, the good advice and all the extra miles. Winning this award for four consecutive years is a great honour and it just inspires us to keep raising the bar for our customers," added Hockey. The Synovate award comes right on the heels of another major customer service award for the bank. Late last week, J.D. Power and Associates announced that TD Canada Trust is the best in customer satisfaction among the banks for the third year in a row. Synovate Best Banking Awards 2008 TD wins among the big 5 banks: Customer Service Excellence Recommend to Friends & Family Products & Services Excellence ATM Banking Excellence Online Banking Excellence Telephone Banking Excellence TD shares top ranking within the big 5 banks: Value for Money Values My Business Interest Rates & Service Charges Financial Planning & Advice Branch Service Excellence About Synovate Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs more than 6,000 staff across 63 countries. More information on Synovate can be found at www.synovate.com About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and Commerce Bank (to be known together as TD Bank); and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 5.5 million on-line customers. TD Bank Financial Group had CDN$509 billion in assets as of July 31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange. For further information: Kelly Hechler, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469, kelly.hechler@td.com; Henrietta Sung, Marketing Manager, Synovate Canada, (416) 964-6262 ext.165 (office), (647) 998-6999 (mobile), henrietta.sung@synovate.com

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