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TD CANADA TRUST

First among the big five, for the fifth time: Synovate ranks TD Canada Trust No. 1 for customer service

2 minute read
By TD Bank Group
• Aug. 20, 2009
TD Canada Trust scored highest in ATM banking excellence, online banking excellence, telephone banking, recommend to friends and family and overall customer service excellence among the Big 5 Banks TORONTO, Aug. 20 /CNW/ - TD Canada Trust has been ranked No. 1 in customer service excellence among the top 5 banks for the fifth year in a row by global market research firm Synovate. Conducted quarterly among a sample of 39,000 Canadians ended August 2009, this year's Synovate Customer Service Index (CSI) survey ranked the top five banks in eleven Best Banking Awards categories. TD Canada Trust was the sole winner in five of them and shared top ranking in the rest. "We are very honoured to have been chosen by Synovate as number one in Customer Service Excellence among the big 5 banks for the fifth year in a row. The Synovate survey has long been a trusted indicator of satisfaction in our industry and it's something we watch very closely," said Tim Hockey, Group Head Canadian Banking, President and CEO, TD Canada Trust. "This year has been tough for many Canadians, our customers and employees included, but our commitment to service and the incredible dedication of our employees to our customers has never been stronger." Synovate Best Banking Awards 2009 TD was recognized as the leader in 5 categories among the big 5 banks: Customer Service Excellence Recommend to Friends & Family ATM Banking Excellence Online Banking Excellence Telephone Banking Excellence "Whether it's online, over the phone, or at a branch, customer service will always be our first priority," added Hockey. "With the longest hours in the country and a growing branch network, we're constantly focused on making banking comfortable for Canadians." The Synovate award comes right on the heels of another major customer service award for the bank. Last week, J.D. Power and Associates announced that TD Canada Trust is the best in customer satisfaction among the banks four years in a row - every year they have been measuring service in Canada. About Synovate Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs more than 6,700 staff across 62 countries. More information on Synovate can be found at www.synovate.com About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 5.5 million online customers. TD Bank Financial Group had $575 billion in assets on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges. For further information: Kelly Hechler, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469, kelly.hechler@td.com

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