TAMPA, FLA., March 4, 2024 – TD Bank, America’s Most Convenient Bank®, today announced that Boris Ayala has been named its North Florida Retail Market President, which includes the greater Orlando, Tampa/St. Petersburg, Jacksonville, Gainesville, Ocala, Daytona, Lakeland and Melbourne areas. Ayala is based in Orlando.
“Boris is a committed people leader dedicated to building high-performing, customer-focused teams within a collaborative environment," said Nick Miceli, Regional President of Metro Florida, TD Bank. "His deep retail banking experience across the state combined with his ability to unite teams around a shared goal will serve him well in this new role."
As North Florida Retail Market President, Ayala will oversee business development activities for TD Bank's retail banking business and lead a retail bank team of more than 500 colleagues in 72 stores. He will be responsible for designing and implementing a market strategy to improve the customer and employee experience across North Florida, while promoting bank-wide collaboration at the market, regional and store levels. Ayala will also oversee the consumer banking team's engagement in the local community.
Most recently, Ayala was the Senior Vice President, North Florida Retail Executive at Fifth Third Bank, where he was responsible for 91 retail locations across North Florida.
Ayala has nearly 30 years of experience in retail banking, sales-business development, bank operations, management and credit. His prior experience includes positions leading an operational call center and serving as a business banker at Chase and Citibank. He is a graduate of the CBA Executive Banking School at Furman University.
Outside of his role at the bank, Ayala serves as the immediate past chair of the Statewide Board of Directors and on the Executive Committee for Prospera. He also serves on the National Entrepreneur Center board of directors.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S. by assets, providing over 10 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Instagram at www.instagram.com/TDBank_US/.
TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.
Media Contact:
Scott Holden
TD Bank, Corporate Communications Manager
Scott.Holden@TD.com
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