Wilmington, DE, December 10, 2024 – TD Bank, America's Most Convenient Bank®, announced today that it has teamed up with Backbase, the creator of the Engagement Banking Platform, to help evolve and improve the digital experience for its retail partners. This collaboration will help deliver a more seamless, modern, and multi-channel credit card service experience, and will begin with a rollout to more than two million customers of a large strategic card partnership program.
“Our collaboration with Backbase reflects our larger commitment to delivering future-ready solutions focused on the human side of banking,” said Jennifer Garrett, Head of CCUL New Product Development, Loyalty & Benefits at TD Bank. “We look forward to delivering a more modernized cardholder experience that sets the stage for seamless integration across our retail partnerships, better helping meet the needs of our clients now and into the future.”
With Backbase, TD Bank will be able to offer an enhanced, more digital-first and friendly experience for retail credit card customers, helping its retail clients better meet the demands of customers who are increasingly seeking digital engagement. Some on the key features of this enhanced experience include easier online account management and self-service capabilities. The platform also allows for greater versatility to better provide TD with similar solutions across its varied retail brand partners.
“Partnering with TD Bank on this initiative marks a pivotal step in redefining the cardholder experience,” said Jouk Pleiter, Founder and CEO of Backbase. “Our Engagement Banking Platform is designed to drive rapid innovation, and this collaboration showcases our ability to meet the demands of digital-first consumers. With our scalable technology, we’re transforming how customers engage with their cards, continuing to raise the bar for convenience, speed and customer service in the financial industry.”
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S. by assets, providing over 10 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Instagram at www.instagram.com/TDBank_US/.
TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.
About Backbase
Backbase is on a mission to re-architect banking around the customer.
We are the creators of the Engagement Banking Platform – a composable platform that empowers banks to accelerate their digital transformation through progressively modernizing their main customer journeys. From onboarding to servicing, lending and investing, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with leading core systems and cutting-edge fintechs, it enables institutions to unlock innovation at scale, driving instant value creation.
Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership. Over 120 financials around the world have embraced the Backbase Engagement Banking Platform — including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, Standard Bank, Saudi National Bank, Société Générale, Truist, and TPBank.
Backbase is a private fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Milano, Singapore (Asia HQ), Sydney, and Toronto.
Media Contact:
Nicole Constantine
TD Bank, Corporate Communications Manager
nicole.constantine@td.com