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TD BANK GROUP

Introducing TD Commerce Bank: America's Most Convenient Bank

3 minute read
By TD Bank Group
• Mar 19, 2008
PORTLAND, Maine and CHERRY HILL, N.J., March 19 /CNW/ -- Today, Commerce Bank and TD Banknorth announced that following the close of their transaction they will be known as TD Commerce Bank -- America's Most Convenient Bank. "TD Commerce Bank will own the convenience and Customer service space from Maine to Florida and will live the promise of being America's Most Convenient Bank," said Bharat Masrani, President and Chief Executive Officer, TD Banknorth. "We will be relentlessly focused on building a better bank for Customers by staying open longer than our competitors and providing Customers with the WOW! experience they have come to expect." TD Commerce Bank's Brand Promise TD Commerce Bank will continue the Commerce Bank tradition of being "America's Most Convenient Bank." "Commerce Bank Customers can continue to count on seven-day banking with the same great hours, legendary service from the same great Employees and our popular conveniences including Penny Arcades and treats for kids and dogs," said Dennis DiFlorio, Chairman, Commerce Bank N.A. "In addition, TD Banknorth Customers can look forward to even longer hours and a wider range of ATMs from Maine to Florida." Business As Usual For Commerce Bank and TD Banknorth Customers it is business as usual. Customers can continue to bank at their local Commerce or TD Banknorth store, with the same hours, staff, products and services. Enhancements to the Customer experience will be communicated directly to Customers in the coming months. To celebrate the launch of TD Commerce Bank as America's Most Convenient Bank, starting April 10, 2008, Customers of both Commerce and TD Banknorth can access their cash without incurring fees at any of the companies' combined 2,700 ATMs from Maine to Florida and more than 2,500 ATMs at TD Canada Trust locations throughout Canada. Creating the New Brand Extensive Customer and market research guided the banks' decision to leverage the financial strength of TD Bank Financial Group and Commerce's legendary focus on Customer service to create TD Commerce Bank (NYSE: TD, TSE: TD), America's Most Convenient Bank. Introducing the New Brand TD Banknorth and Commerce will adopt the TD Commerce Bank brand name and "America's Most Convenient Bank" tagline as part of its logo and brand positioning across all markets. The bank plans a multi-phase brand rollout to thrill Customers and engage Employees while continuing to deliver legendary Customer service. Consumers will be introduced to TD Commerce Bank via a multi-million dollar marketing campaign that will include television, print, online and in- store marketing. The campaign will launch later this year and will span the bank's New England, Mid-Atlantic and Florida footprints. In the next few months the company's 1,100 combined store network will begin a comprehensive exterior and interior re-branding effort to TD Commerce Bank. Current Commerce Bank stores will be the first to re-brand starting in 2008 with current TD Banknorth stores expected to be fully re-branded sometime in 2009. Consumers are encouraged to visit CommerceOnline.com, TDBanknorth.com or a local store to learn more about TD Commerce Bank. About TD Banknorth Inc. TD Banknorth Inc. is a leading banking and financial services company headquartered in Portland, Maine, and a wholly-owned subsidiary of TD Bank Financial Group headquartered in Toronto, Canada. TD Banknorth is one of the 25 largest commercial banking organizations in the United States, with over $58 billion in assets. TD Banknorth's banking subsidiaries include TD Banknorth, N.A., which operates banking divisions in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Vermont, and TD Bank USA, N.A. TD Banknorth and TD Banknorth, N.A. also operate subsidiaries and divisions in insurance, wealth management, merchant services, mortgage banking, government banking, private label credit cards, insurance premium financing and other financial services, and offers investment products in association with PrimeVest Financial Services, Inc. For more information, visit www.TDBanknorth.com. About Commerce Bank Commerce Bank, "America's Most Convenient Bank," is a leading retailer of financial services with 470+ convenient stores in New Jersey, New York, Connecticut, Pennsylvania, Delaware, Washington, D.C., Virginia, Maryland and Florida. Headquartered in Cherry Hill, N.J., Commerce Bancorp (NYSE: CBH) has $50+ billion in assets. For more information about Commerce, please visit the company's interactive financial resource center at www.commerceonline.com, or call 888-751-9000. For further information: Jennifer Carlson, +1-207-761-8762, or Rebecca Acevedo, +1-856-470-3201, both of TD Bank Financial Group Web Site: http://www.TDBanknorth.com; http://www.commerceonline.com

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