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- For eighth consecutive year TD is voted Number 1 by customers in Ipsos survey -

TORONTO, Aug. 23, 2012 /CNW/ - TD Canada Trust has earned the top spot in Customer Service Excellence among the big 5 banks in Canada for the eighth consecutive year according to global market research firm Ipsos. TD was an award recipient among the top 5 banks in all eleven categories and leads by a significant margin in four of the categories.

The Ipsos annual awards program ranks the top five banks and other financial institutions in eleven Best Banking Awards categories. The 2012 ranking recognized TD Canada Trust as an award recipient in the following categories among the top 5 banks:

  • Customer service excellence*
  • Interest rates and service charges*
  • ATM banking excellence*
  • Telephone banking excellence*
  • Value for money
  • Recommend to friends or family
  • Values my business
  • Products and services excellence
  • Financial planning and advice
  • Branch service excellence
  • Online banking excellence

* TD Canada Trust has a statistically significant lead over the other Big 5 Banks.

The Ipsos awards come just weeks after another major customer service award for the bank. J.D. Power and Associates' recent survey ranked TD Canada Trust highest in customer satisfaction among the banks for the seventh year in a row - every year they've been measuring service in Canada.

Ipsos 2012 Best Banking Awards are based on quarterly Customer Service Index (CSI) survey results. The sample source for CSI is from the Synovate (now Ipsos) Online Global Opinion Panel for Canada, using online data collection. Sample size for the total 2012 CSI program year ended August 2012 was 43,202 completed surveys yielding 63,750 financial institution ratings. The sample is representative of the general household population based on Statistics Canada census data.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit to learn more about Ipsos' offerings and capabilities.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves approximately 22 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada ; Wealth and Insurance, including TD Waterhouse, an investment in TD Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank, and TD Auto Finance U.S.; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 8 million online customers. TD had CDN$773 billion in assets on April 30, 2012.The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

SOURCE: TD Canada Trust

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