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"Happy Mother's Day. Here's a Ticket to Antarctica"... and Other Findings from TD Visa's Travel Poll

3 minute read
By TD Bank Group
• May 8, 2007
TORONTO, May 8 /CNW/ - If money were no object, the most preferred destination to send a loved one (mother, father, daughter, son) would be Europe, according to a recent Ipsos Reid online survey conducted on behalf of TD Canada Trust. These are some of the findings of the TD Canada Trust Visa Travel Poll conducted by Ipsos Reid. The on-line omnibus poll, which explores perceptions on Canadians travelling habits, was conducted between April 3 and April 5, 2007 among 1,000 adults aged 18 and older across Canada. Results based on a sample size of 1000 are considered accurate to within +/- 3.1 percentage points, 19 times out of 20. More than one in three Canadians (35%) choose Europe to send their loved ones on a vacation. Australia and New Zealand are a strong second choice, with the Caribbean coming in third. But with Mother's Day approaching, one can't rule out sending a loved one to one of the coldest places on earth. One percent of respondents in Ontario, British Columbia and Atlantic Canada choose Antarctica as a dream destination for their next of kin. Regional Differences The Prairies have the most pronounced vacation 'travel bug'. Albertans (92%), Manitobans (88%) and Saskatchewaners have the highest incidence of leisure travelers, compared with the national average of 80%. Nationally, the favourite vacation pastime is visiting friends and family, with 29% stating it is what they like to do best. In Quebec, however, outdoor adventures (26%) and the all-inclusive resort experience (25%) top the activity list. Quebecers are more likely to prefer visiting historical landmarks (18%) when compared to other provinces (10%). In terms of paying for a dream vacation, Alberta leads the Big Spender category, with one third saying they would pay more than $2000, compared to Ontario and Quebec at 22%. Ontarians lead the pack at the other end of the price spectrum; with 35% of respondents indicating they would pay less than $1,000 for a dream vacation (7% would pay less than $500 and 28% would pay from $500 to under $1,000). The national average for a vacation price tag under $1,000 is 30%. Quebecers and Atlantic Canadians, at 9% each, lead in the "less than $500" category. Weekend excursions are very popular in Atlantic Canada. 23% say this was the length of their most recent vacation trip, far above the national average of 13%. "Despite some pronounced regional differences in spending patterns and preferences for vacationing activities, the TD Visa Travel Poll clearly demonstrates that Canadians are big fans of pleasure travel," says Jim Sallas, Vice President, TD Visa. "Given our geography, it's no surprise that 'vacation trip' and 'vacation dream' are two sides of the same coin." About Ipsos Reid Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada - including the Ipsos Trend Report, the leading source of public opinion in the country - all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group serves more than 14 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking including TD Canada Trust; Wealth Management including TD Waterhouse and an investment in TD Ameritrade; Wholesale Banking, including TD Securities; and U.S. Personal and Commercial Banking through TD Banknorth. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. TD Bank Financial Group had CDN$408 billion in assets, as of January 31, 2007. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD". For further information: Jennifer Ross, NATIONAL Public Relations, (416) 848-1379, jross@national.ca

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