Skip to main content
- Two-thirds say a motivation for first home purchase was to get into housing market - More than half say they wanted to buy while they could still afford to - Three-quarters say affordability their biggest pre-purchase worry CALGARY, Feb. 29 /CNW/ - Individual women homeowners in Calgary and Edmonton are more driven to get a foothold in the real estate market than women in any other major city in Canada, according to TD Canada Trust's Women and Home Ownership Poll. Two-thirds (66%) of women in Calgary and Edmonton cite wanting to get into the housing market as a reason for buying their first home, compared with an average 54% of women respondents across Canada, 57% in Vancouver and 52% in Toronto. More than half of Calgary and Edmonton women (54%) say they wanted to buy a home while it was still affordable, compared with an average of 36% across Canada, 42% in Vancouver and 32% in Toronto. For Calgary and Edmonton women, the biggest worry before buying their first home was affordability (77%) - the same as the national average. The next biggest worry, at 49%, was assuming homeowner responsibilities such as maintenance and legal liabilities (close to national average of 51%). When asked what they like best about home ownership, women in Calgary and Edmonton most frequently say it is "financial security" and "building equity" (39%), higher than the national average of 23%. "Most of our poll participants in Calgary and Edmonton bought their home within the past three years - in other words, during a period when real estate prices were under intense upward pressure, says Joan Dal Bianco, Vice President, Real Estate Secured Lending. "It's no surprise that affordability is both a key motivator to buy and the biggest pre-purchase worry. Once they take the plunge, however, they take pride and satisfaction in having invested in their future." The findings are part of a national poll by TD Canada Trust that portrays the individual Canadian woman homeowner as single and financially savvy. On a national basis, most women chose condos (42%) over houses (34%) for their purchase. Other choices were townhouses (13%); duplexes, triplexes or fourplexes (6%) and other types of housing (4%). In Calgary and Edmonton, the condo/house choice was more evenly split, with 31% opting for condos and 33% for houses. Other options for individual Calgary and Edmonton women buyers were townhouses (23%), duplexes/triplexes/fourplexes (10%) and other types of housing (4%). The national poll, conducted in the first two weeks of this year by Ipsos Reid, was among women aged 20 to 45 who have purchased a home as an individual rather than jointly with a spouse or common law partner. Among this group, the average age at which they purchased their first home is 29 years. 82% are single, 80% have no children and 49% have a university degree. The vast majority (86%) still live in the last home they purchased and have made only one home purchase as an individual (81%). Respondents were also asked what would be the main reason they would sell their home. For Calgary and Edmonton women, half (50%) say they would do so to trade up to a better home (identical to national average.) Getting married would motivate 40% of Calgary and Edmonton women surveyed to sell their homes. This compares with 41% in Toronto, 38% in Winnipeg/Regina/Saskatoon, 28% in Vancouver, 20% in Atlantic Canada and 11% in Montreal. The national average is 29%. The online survey was conducted among 713 women living in major metropolitan areas across Canada and reflects the population of Canadian women in these areas aged 20-45 according to 2006 Census data. The margin of error for the national sample is +/-3.7%, 19 times out of 20. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group serves more than14 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. TD Bank Financial Group had CDN$435 billion in assets, as of January 31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange. For further information: Kelly Hechler, Media Relations, Corporate and Public Affairs, TD Bank Financial Group, (416) 982-2469

See you in a bit

You are now leaving our website and entering a third-party website over which we have no control.

Continue to site Return to TD Stories

Neither TD Bank US Holding Company, nor its subsidiaries or affiliates, is responsible for the content of the third-party sites hyperlinked from this page, nor do they guarantee or endorse the information, recommendations, products or services offered on third party sites.

Third-party sites may have different Privacy and Security policies than TD Bank US Holding Company. You should review the Privacy and Security policies of any third-party website before you provide personal or confidential information.