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Canadians feel optimistic about the future but 77% are worried about today: TD Canada Trust offers real help

4 minute read
By TD Bank Group
• May 20, 2009
- TD Canada Trust encourages customers to come in for advice and solutions - the sooner the better - Launches "Real Solutions" seminar series TORONTO, May 20 /CNW/ - The good news? Three-quarters of Canadians are optimistic about their long-term financial future. The not so good news? Many (77%) are worried about the short-term. This is according to the TD Canada Trust Personal Finance Survey conducted in April 2009, which revealed that the financial concerns of Canadians are about their present reality. More than one-quarter of Canadians say they are living paycheque-to-paycheque and 57% of Canadians say the economic downturn has had a negative impact on their personal financial situation and they're looking for advice now. The survey also revealed that the top three financial concerns of Canadians are whether they can maintain their current lifestyle (22%), followed by losing money from investments (18%) and having enough to retire on (16%). "Even though we're starting to see some positive signs in the economy, we know our customers are worried about how it's affecting their lives right now. Our message is that real help is available and the sooner you come and see us the better. We want customers to come in and talk to us about options that can make their lives more manageable," says Tim Hockey, President and CEO of TD Canada Trust. "We've been able to help thousands of people at our branches with advice and concrete solutions for managing their debt, running their businesses, and even planning their retirement, during tough times. And it's been very inspiring to go on TD Canada Trust's internal blog site and see hundreds of our employees encouraging each other by sharing individual stories about helping customers who've been hard hit by the downturn." To help even more people, TD Canada Trust is launching the "Real Solutions" seminar series this May. TD Waterhouse Senior Vice President and Personal Finance expert Patricia Lovett-Reid will offer practical advice, discuss local economic insights with TD's Deputy Chief Economist Craig Alexander, and talk to local banking experts about how residents in communities hard hit by the economy can regain control over their finances. "Real Solutions" seminar topics include: - how to save today to prepare for the unexpected - building a financial plan that you can live with - options for managing debt that let you sleep easier - planning for a brighter future The first two seminars will be held in Windsor on May 27 and in Hamilton on May 28, with more planned for the fall. To register for either free seminar, call 1-866-997-6770. TD CANADA TRUST PERSONAL FINANCE SURVEY Ontarians are most likely to be worried about the effects of the economic downturn, with 80% saying that they are somewhat or very concerned. Residents of Manitoba and Saskatchewan are least likely to be concerned (71%), along with residents of the Atlantic (72%). Women are most likely to be concerned that the economic downturn will have, or continue to have, a negative impact on them in the near future (84% of women compared to 69% of men). Other survey findings: - 5% of Canadians surveyed said they have recently lost their job/been laid off - 11% of Canadians said they are concerned they will lose their job - 9% said they have delayed retirement/cannot afford to retire when they originally planned - For Canadians aged 50+, the biggest financial concern is losing money from investments (27%), followed by maintaining current lifestyle (24%) and having enough money to retire (22%) - 67% of Canadians said they are concerned about saving enough money to retire. Canadians aged 40 to 49 are most concerned about this (80%). 65% of those 50 plus agree they are also concerned About the survey: The TD Canada Trust Personal Finance Survey examined the issues and concerns of Canadians during these uncertain economic times. The survey was conducted by Angus Reid Strategies from April 8 to 16, 2009. The sample size includes a nationally representative sample of 1,014 men and women. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 5.5 million online customers. TD Bank Financial Group had CDN$585 billion in assets on January 31, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges. For further information: Carolyn Abbass, Karen McCullough, Paradigm Public Relations, (416) 203-2223, cabbass@paradigmpr.ca, kmccullough@paradigmpr.ca; Erin Baldwin, TD Bank Financial Group, (416) 308-4061, erin.baldwin@td.com

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