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TORONTO, Nov. 30 /CNW/ - To kick off the season of giving, children and their families across Canada are coming together to show the difference every toonie makes. To help launch the campaign at TD Canada Trust branches across the country, local children will empty small money jars filled with toonies into a large money jar in hopes of setting an example for other children to do the same this holiday season, and throughout the year.

TD Canada Trust is encouraging Canadians to regularly support charity as part of their family's financial plan, which presents an opportunity for parents to teach their children about the importance of giving to others and that even a small amount can make a big difference.

In partnership with Children's Miracle Network, TD gives customers the ability to donate to regional children's hospitals straight from their TD Canada Trust bank accounts through automated monthly donations. One hundred per cent of contributions go directly to the local Children's Miracle Network member hospital and TD matches up to $1 million of customer donations to the Children's Miracle Network each year.

What: The launch of the giving season as children make every dollar count at local TD Canada Trust branches in support of the Children's Miracle Network. Local children will ceremoniously empty small money jars filled with toonies into a large jar to illustrate how quickly even small charitable donations can add up.
Who: Regional spokespeople from TD Canada Trust and Children's Miracle Network hospitals and local children
When: Thursday, December 2, 2010, 11:00 a.m. (local time) at all branches
Where: Participating TD Canada Trust branch campaign launch locations:

Vancouver, British Columbia
2198 W 41st Avenue
Vancouver, BC V6M 1Z1

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