United Way Toronto's Financial Literacy Strategy receives critical support in time of uncertainty

TD provides an additional $500,000 to as part of commitment to the community

TORONTO, Nov. 30, 2011 /CNW/ - TD Bank Group has committed a further $500,000 over three years to support United Way Toronto's Financial Literacy Strategy, thereby bringing its total commitment to the project to $1 million. In 2009, TD had announced an initial contribution of $500,000 for the first phase of the strategy.

As founding sponsor, TD has contributed both funds and volunteers to ensure that low-income people have the opportunity to build a solid financial foundation to help end the cycle of vulnerability.

"TD has always been there for the community, especially during these uncertain times," said United Way Toronto President and CEO Susan McIsaac. "The generosity and leadership shown by TD employees mean the world to so many here in our city, and we're very grateful for their ongoing support."

"TD is proud to renew our support of United Way's important Financial Literacy Strategy during Financial Literacy Month," said Teri Currie, Chair of the TD United Way Employee Giving Campaign and Group Head, Direct Channels, Corporate and People Strategies. "We are also very proud that TD employees will continue to share their financial knowledge to help build these skill sets and make a difference in underserved communities."

"TD has demonstrated real leadership and expertise through the Financial Literacy Strategy," said McIsaac. "The commitment and engagement of TD employees to contribute their expertise will go a long way toward strengthening the lives of vulnerable people in our community."

United Way Toronto's Financial Literacy Strategy was developed alongside community stakeholders, with TD's support, to improve the financial literacy of low-income people and prevent deepening of poverty. Participating frontline social service agencies and professional volunteers deliver seminars on banking services, budgeting, and credit. And mobile financial workers deliver one-on-one counselling services to help address complex financial situations. The Strategy has also strengthened the financial literacy information network, giving people improved access to information and services.

United Way Toronto
Established in 1956, United Way Toronto is a registered charity and community impact organization dedicated to improving lives and strengthening neighbourhoods across Toronto. United Way identifies needs and takes action to create a better, safer, stronger city through research, partnerships and support of a network of 200 health and social service agencies.