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Blue Jays and TD Bank Group Elevate Relationship to Reach Even More Baseball Fans Nationwide

2 minute read
By TD Bank Group
• Mar. 27, 2019

TORONTO, March 27, 2019 /CNW/ - The TORONTO BLUE JAYS and TD today announce the renewal of their sponsor relationship for five more years. As the Official Bank of the Toronto Blue Jays for more than a decade, this year will see an exciting elevation of the relationship, including:

  • Expanded community footprint through deeper engagement and programming support of Jays Care Foundation initiatives aligned to The Ready Commitment – the Bank's new corporate citizenship platform
  • Launch of TD Executive Suites and enhanced in-game programming at Rogers Centre
  • Presenting sponsor of Winter Fest and Winter Tour, Opening Day and Weekend (Thursday, March 28 to Sunday, March 31), Pride Night (Thursday, June 6), and Fan Appreciation Weekend (Saturday, Sept. 28 to Sunday, Sept. 29)

"The Blue Jays are proud to expand our relationship with TD – an organization that shares our core values, including a deep commitment to our community and passion for connecting fans to the game we all love," said Mark Shapiro, President & CEO, Toronto Blue Jays. "Together, as Canada's team and with the national presence of TD, we can bring the game of baseball to even more fans from across North America."

In 13 years as the Official Bank of the Toronto Blue Jays, TD and the Blue Jays have come together to help deliver thrilling experiences to fans. This expanded relationship builds upon the foundational commitment of both organizations to foster stronger communities for their fans, customers, and employees.

"We are proud to continue growing our relationship with the Blue Jays and together, offer fans and our community a space where they can connect, participate, and cheer on Canada's baseball team," said Theresa McLaughlin, Chief Marketing, Citizenship and Customer Experience Officer, TD Bank Group. "TD has a long history of supporting and investing in the communities we serve, and through this enhanced collaboration, we are thrilled to be bringing new and exciting experiences to fans, customers, and our employees."

The Blue Jays and TD are looking forward to helping create a lasting community impact on fans and customers for many years to come.

SOURCE TD Bank Group

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