TD empowers Canadian youth with engaging financial education through innovative gaming
4 minute read
TD is launching its first-ever financial literacy game on the immersive gaming and creation platform Roblox: Treat Island Tycoon
TORONTO, March 13, 2025 /CNW/ - A recent TD survey found 86 percent of Canadian parents with children under 18 agreed that interactive games that teach finances, or animated videos explaining financial concepts, could make learning about finances more fun for kids. By comparison, only 22 percent of parents surveyed felt the same about financial literacy books, emphasizing the belief that virtual experiences have a greater impact on their children when it comes to improving their financial knowledge.
As Canadian parents look for new and innovative ways to introduce important financial concepts to their kids and teens, virtual channels offer significant value, reaching Canadian youth on platforms that are authentic and engaging to them. To continue driving financial education forward for younger Canadians – while creating customer-centric experiences – TD is exploring creative gaming experiences that make learning about basic finances entertaining.
“As the role of virtual experiences in shaping early learning continues to grow among Canadian youth, it’s important that parents feel confident about the content their families consume,” said Emily Ross, VP, Everyday Advice Journey at TD. “Knowing just how impactful gaming channels can be, TD wants to provide secure fun and engaging opportunities for youth to access valuable financial lessons that lay the groundwork for a successful financial future.”
A new gaming experience for youth
To support financial education among younger Canadians, TD is launching Treat Island Tycoon, its first-ever financial literacy game on the popular platform, Roblox.
- Players will take on the role of a young entrepreneur as they build a frozen treat empire on a fantasy island with the help of an interactive guide.
- The free mobile game introduces kids and teens to essential money management skills like earning, spending, saving, and borrowing.
- Treat Island Tycoon is an independently played game that aims to educate Canadian youth aged 10-14.
“Treat Island Tycoon is a great example of our shared mindset and culture at TD, which we call TD Invent, that empowers colleagues to innovate with purpose. Through this enterprise approach to innovation, which is human-centered at its core, the team uncovered many of the real needs parents have when teaching their children better money management habits,” said Baanu Ratneswaran, Vice President, Enterprise Innovation at TD. "When the team designed the game, they led with wanting the experience to be fun, innovative and interactive, providing kids and teens with an approachable way to learn important financial concepts."
Treat Island Tycoon is available for all Canadian youth to play for free on Roblox with no required in-game purchases.
To learn more about the Treat Island Tycoon and how TD is empowering Canadian youth with financial education, visit Education and Financial Literacy at TD.
About the survey
This Maru Public Opinion survey conducted on behalf of TD Canada Trust was undertaken by the sample and data collection experts at Maru/Blue. 1,232 randomly selected Canadian adult parents with at least one child under 18 years old who are Maru Voice Canada online panelists were surveyed from September 26th to October 1st, 2024. The results of this study have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.8%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by assets and serves over 27.9 million customers in four key businesses operating in a number of locations in financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; U.S. Retail, including TD Bank, America's Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; Wealth Management and Insurance, including TD Wealth (Canada), TD Direct Investing, and TD Insurance; and Wholesale Banking, including TD Securities and TD Cowen. TD also ranks among the world's leading online financial services firms, with more than 17 million active online and mobile customers. TD had $2.06 trillion in assets on October 31, 2024. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.