"Why is my bank telling me this?"
That's the question each member of the TD Stories team asks before embarking on a new piece of content.
Every article, video, podcast episode, and social media post is grounded in our commitment to enriching our readers' lives. That could mean helping to explain a complex financial term in digestible language, sharing what changes to the economy might actually mean for Canadians, or highlighting how AI might make everyday banking simpler and faster.
We hope our content feels remarkably human. And that's because it is. There's a real person, or team of people, behind everything we publish. You might just get to know them better, too, because we're starting to add bylines to our stories.
We know that for many, approaching topics such as personal finance, economics, or innovation can feel daunting; but on TD Stories, it shouldn't. We might be speaking to 2 million website visitors a year, but we hope when you're reading our work, it feels like we're talking only to you.
Recently, this strategy and our work on TD Stories was recognized by the 2026 Ragan PR Daily Content Marketing Awards. We won the top prize for Best Branded Journalism/Online Newsroom and received honourable mentions in three other categories: Branded Content Series, Content Distribution Strategy, and Best Branded Podcast.
To mark this win, our team members recommended their favourite pieces published in the past year (or so). We hope you learn something new, and come back for more.
Raymond Chun, TD Group President and Chief Executive Officer, unveiled a new strategy for the Bank at Investor Day 2025. This event brought together top investors and financial analysts to learn about where TD stands now, and what it might look like in the future. Acting like a true newsroom, TD Stories was onsite and published a story immediately after the event wrapped.
The multimedia article clearly articulated the Bank’s forward-looking strategy in a way that was both scannable and comprehensive. What’s more? It resonated with our audience, especially on LinkedIn.
- Matt Hartley, Editorial Director
Last fall, we released our first-ever TD Stories podcast. The Banking on AI Podcast explores how AI is changing the worlds of business, finance and work culture. Each episode features an in-depth and insightful conversation between host and former broadcast journalist Grant McDonald and an AI thought leader.
While the topics might seem complex, the episodes are approachable and thought-provoking. One of my favourite episodes focused on how AI is currently impacting the Canadian journalism industry – and why this matters to financial institutions and the general public. It’s a great episode to start with as you work through our catalogue.
- Amy Grief, Senior Digital Content Writer
This story about bringing TD to the Cree Nation of Chisasibi continues to speak to readers long after its initial publication date. It stands out to me because it explores a crucial issue for Indigenous Peoples and Canadians, especially those working in the financial services industry: economic reconciliation.
I had the chance to explore what this means in practice by speaking to Doris Bear, VP, Indigenous Banking at TD. I learned how TD colleagues spend days, months, and years working to build meaningful relationships with those living and working in Indigenous communities — and what role the Bank can play in the process of reconciliation.
- Allison Cross, Senior Digital Content Writer
The Bank of Canada (BoC) makes interest rate announcements eight times a year. The BoC’s rate decisions can impact Canadians’ variable mortgage rates, and the rates for other types of loans.
Over the past few years of economic uncertainty, we noticed that our articles about the BoC announcement received significant traffic. So, we implemented a process to publish a story to coincide with each announcement. But we didn’t just want to share the BoC’s decision; we wanted to provide added value for our clients. So, before each announcement, I speak with a TD economist for their take on the current state of the economy.
These BoC articles remain popular because they share timely information alongside insight from a trusted source.
- Laura Hensley, Senior Digital Content Writer
TD calls many Canadian chefs Business Banking clients. And they all have unique stories about how they launched and expanded their restaurant businesses. I wanted to find a unique way to share their stories that would work for both longer and short-form videos.
Enter the After Hours series. We’d film the chefs on-location before they opened or after they closed for the day. That way, we’d give audiences a sneak peek at their restaurants, and we’d be able to film them without customers in the frame. The After Hours video with Chris Taylor, the chef behind his Jamaican restaurant Chris Jerk, captures Taylor’s personality and his restaurant’s homey and distinctly Toronto vibe. It’s a place where cultures mix and mingle and where everyone feels at home.
- Moses Monterroza, Creative Content Manager
I’m responsible for all the TD Stories content shared on social media, and this post for an article on the economics of Canadian groceries was one of our top-performing posts, ever.
Based on a TD Economics (TDE) report, the article broke down why some supermarket staples cost more than others right now. To visualize the story on social, I took original photography and overlayed the TDE data on real grocery items. The post generated significant impressions, and most notably, engagement with interesting discussions happening in the comments section.
This showed me that our followers crave data-driven content that’s relevant to their lives and it’s something we hope to do more of soon.
- Hailey Boccone, Creative Content Manager
Last summer, we published a package of wedding-focused personal finance content to reach the many brides and grooms in the throes of wedding planning. But we did something different in terms of our distribution plan.
We wanted to meet newlyweds where they liked to hang out. Since many use Pinterest as wedding inspiration, that’s where we distributed these articles. We launched the first-ever TD Stories Pinterest campaign, which helped drive readers back to our wedding content. The campaign was a success and helped drive home the importance of knowing your audience and surfacing the right content where it might be needed the most.
- Mara Munro, Communications Manager & Content Distribution Specialist