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WWII Simpsons Roll of Honour memorial installed at TD museum
• Dec 17, 2025

A piece of history installed at the TD Terrace museum in downtown Toronto commemorates a group of men who died fighting in the Second World War.

The historical plaque — called a Roll of Honour — lists the names of employees from the now defunct Simpsons department store who "made the supreme sacrifice."

The Hudson's Bay Company (HBC) bought Simpsons in 1978, and the Roll of Honour hung for decades in its Toronto flagship store on Queen Street.

But when HBC began closing its department stores across the country in mid 2025, the plaque needed a new home.

The Roll of Honour was gifted to TD and is now displayed in the Bank's museum inside the street level branch of the TD Terrace building on Front Street West in Toronto.

The TD museum is the site of the former R. W. Simpson Warehouse, making the return of the plaque especially meaningful, said Amy Korczynski, Curator and Manager, Corporate Heritage Collections at TD.

"The museum is a publicly accessible site, so we can maintain the connection between the Roll of Honour and the community," she said.

"It's now the Bank's to care for in perpetuity, alongside the TD war memorials that document the service of TD employees."

Korczynski said installing the plaque at TD Terrace ensures that anyone — whether they have a personal connection to the people listed on the Roll of Honour, have served themselves, or have family members who served — can visit it.

In November, the Bank unveiled the gifted plaque during a small ceremony with members from the employee resource group TD Salutes, which is made up of veterans, reservists, and allies across North America.

"There was a really meaningful remark at the event about how after you die, you die a second death when no one says your name anymore," Korczynski said.

"We're giving visibility to the names of these people who put everything on the line and did not come home."

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