TORONTO, Feb. 9, 2021 /CNW/ - New reports from App Annie, Comscore and Novantas/Ipiphany put TD Bank Group (TD) in the top spot in Canada across a number of key digital customer experience, engagement and adoption categories. At a time when research from TD shows that digital banking options have become increasingly important to Canadians, the reports reveal that TD is demonstrating continued leadership in the evolution of the digital customer experience.
"We've seen a significant increase in digital adoption as customers evolved how they transact during the pandemic. Our strong digital foundation has allowed us to continue to help support our customers as their needs evolve and also enabled us to create new ways to help them bank safely from home during the pandemic," says Rizwan Khalfan, Chief Digital and Payments Officer at TD.
According to App Annie, a mobile data and analytics platform that publishes app market and trend data, TD is the top banking app among leading banks in the Canadian market, holding the top spot in a number of mobile categories from January - June 2020:
- Most used retail banking app as measured by the number of average monthly active users
- Most downloaded retail banking app
- Most engaged user-base, measured by average session per user
According to Comscore, in a report covering the timeframe of July - September 2020, TD experienced the largest growth in mobile visitors. As well, the report shows that TD has the highest digital penetration in Canada.
According to Novantas/Ipiphany's analysis of Google Play and iOS App store data, TD is the highest rated app in the Canadian market based on engaged customer feedback from October 2019 - November 2020. The TD app outperformed apps from other leading Canadian banks during this timeframe in a number of areas, TD customers identified the following key attributes of TD's mobile app:
- Great 'ease of use;' the app is 'speedy' and 'simple to navigate'
- Excellent customer service
- Offers a positive banking experience with services such as mobile cheque deposit
"Through our digital platforms, we want to help empower our customers to feel confident about their finances," says Khalfan. "We will continue to innovate in ways to help create seamless experiences for our customers across all our channels. Our goal is to ensure we are continuously working to meet the growing and evolving needs of our customers."
Source: App Annie Usage Intelligence: Jan - June 2020. Timeframe based on calendar year.
Source: Comscore MMX® Multi-Platform, Top Banking Entities, Total audience, 3-month average ending March 2020 vs. 3-month average ending September 2020, Canada.
Source: Google Play and iOS App Store Data October 2019 – November 2020. Engaged Customers: those providing both a score and a comment in their app feedback.
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD" or the "Bank"). TD is the sixth largest bank in North America by branches and serves over 26 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America's Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with more than 14 million active online and mobile customers. TD had CDN$1.7 trillion in assets on October 31, 2020. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group