MOUNT LAUREL, NJ, March 31, 2026 — Artificial intelligence (AI) has reached a consumer inflection point. As AI rapidly shifts from experimentation to everyday expectation, Americans are embracing its benefits while becoming more deliberate about where – and under what conditions – they want it applied. According to TD's second annual U.S. AI Insights Report to garner insights about consumer sentiment toward artificial intelligence, more than three-fourths (78%) of Americans now report using AI-enabled tools in their daily lives, and two-thirds say they are more proficient than they were last year (67%). Despite this accelerated adoption, trust is developing more gradually: only 18% of survey respondents say they would trust AI to make financial recommendations on its own, underscoring that human involvement remains central.
The nationwide survey of more than 2,500 consumers also highlighted how quickly AI adoption is accelerating across generations. While 90% of Gen Z respondents reported using AI, usage is also widespread among Millennials, Gen X and Baby Boomers, underscoring how deeply the technology is becoming embedded in everyday life.
“What this year’s data makes clear is that Americans are not resisting AI, they're redefining the role they want it to play,” said Ted Paris, Head of Analytics, Intelligence & AI, TD Bank U.S. “They want speed and simplicity, but they still expect people to be accountable for the outcomes. That expectation is shaping how we design and deploy AI across the bank."
From Experimentation to Everyday Use: Adoption Accelerates Year Over Year
Compared to last year’s inaugural AI Insights Report1, Americans today report significantly higher levels of AI usage across daily activities – marking a clear shift from experimentation to expectation. This shift is especially pronounced in personal finance. Last year, only 10% of consumers reported using AI to help manage their personal finances. Today, more than half (55%) say they use AI to aid their financial management decisions, with adoption rates highest among Gen Z (77%) and Millennials (72%) and growing steadily among Gen X (49%) and Boomers (30%).
Despite this rapid growth in usage of AI, comfort levels with specific AI-enabled financial activities such as budgeting (62%), automating savings goals (61%), saving for a big purchase or life event (59%), remained steady rather than accelerating, signaling that trust is building gradually, not automatically.
Consumers Prefer Human-Led, AI-Enhanced Banking
The findings reinforce a consistent theme across both years of the study: As AI becomes an everyday expectation, Americans are most comfortable with hybrid experiences that blend AI efficiency with clear human expertise.
Two-thirds of consumers reported they are most comfortable when AI supports behind-the-scenes functions such as fraud detection (67%), tracking spending (66%) and calculating credit scores (66%). At the same time, trust drops sharply when AI is positioned as an autonomous decision maker for complex or high-stakes financial choices.
Interest in AI-powered banking assistants continues to grow, with nearly half of respondents open to tools that proactively help with everyday tasks such as paying bills, setting alerts and transferring funds, provided humans remain accountable for outcomes. Millennials, in particular, showed the strongest interest in using AI assistants.
“Consumers see real value in AI when it simplifies their experience, without losing the human touch,” said Jo Jagadish, Head of Digital Banking, Payments and Contact Centers, TD Bank U.S. “The year-over-year data reinforces that responsible design matters just as much as innovation."
Trust is Growing but is Situational
Trust again emerged as the central theme across the report’s findings. Sixty-two percent of respondents say they trust AI to provide honest, reliable and competent information, a notable increase from roughly half last year. The technology has not replaced the trust most consumers place in friends and family (90%) and banks (85%) when gathering information.
“Consumers are clearly signaling that transparency, security and human accountability are not optional features; they’re foundational requirements," said Kiran Vuppu, U.S. Chief Information Officer, TD. “Within financial services, our responsibility is to engineer AI solutions where those safeguards are consistent and enforced. TD is committed to evolving with consumers as expectations for how modern technology supports financial decisions continue to change "
For more insights and perspectives, read the second annual U.S. AI Insights Report.
Survey Methodology
Findings are a result of an Online CARAVAN® survey conducted by Big Village Feb. 18–25, 2026, on behalf of TD. Survey sample comprised of 2,504 Americans, 18 years of age and older conducted. Respondents were members of an online panel and had agreed to participate in online surveys and polls. Completed interviews are weighted by five variables – age, gender, geographic region, race, education and income – using data from the U.S. Census Bureau to help ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. Throughout this report, results are analyzed in total as well as by generation where statistically significant differences exist at a 95% confidence level. Generations are defined as Gen Z, ages 18-29 (N=470); Millennials, ages 30-45 (N=698); Gen X, ages 46-61 (N=629); and Baby Boomers, ages 62-80 (N=648).
About TD Bank U.S.
TD Bank US Holding Company and its subsidiaries, including TD Bank, N.A., are collectively known as TD Bank U.S. As the U.S. banking business of The Toronto-Dominion Bank (TSX and NYSE: TD), a leading North American financial services firm, TD Bank U.S. serves more than 10 million clients and has a network of approximately 1,050 locations throughout the Northeast, Mid-Atlantic, Carolinas and Florida. We support our clients and communities with a full range of retail, small business, and commercial banking products and services. We also offer customized private banking and wealth management services, a comprehensive suite of credit card products for consumers and businesses, and automotive vehicle financing and dealer commercial services. TD Bank U.S. is one of the largest banks in the U.S. by assets and is headquartered in Mount Laurel, N.J. To learn more, visit www.td.com/us.
About Big Village
A Bright Mountain company, Big Village is a modern business intelligence partner with a long and storied history in the insights industry. Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. Known for decades as Opinion Research Corporation (ORC), we have over 80 years of experience in delivering high-quality data and insights. Today, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands. Find out more at https://big-village.com.
1 For more information, view the 2025 TD Bank AI Insights Report
Media Contact:
Lindsay Cloutier
Corporate Communications Manager II
Lindsay.Cloutier@td.com
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