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Employees holding books to be donated
• Dec 17, 2020

Raising A Reader MA (RAR-MA) in collaboration with TD Bank, America's Most Convenient Bank®, today announced they are distributing books to approximately 250 area children and their families in time for the holiday season. Book distribution was made possible through a donation from TD Bank. All books were purchased from local, Black-owned small business Frugal Bookstore in Roxbury, Mass.

"We’re proud to partner with TD Bank to put forever books into the hands of families during this holiday season," said Christine Ward, Executive Director of Raising A Reader MA. "By working with Frugal Bookstore, we have the unique opportunity to support a local, minority-owned business to achieve our overall goal of empowering children and families to find comfort and escape in books. We’re grateful to work with TD Bank to support our partners and families as well as important businesses in our community."

The distributed books will focus on diverse and inclusive content that allows book recipients to see themselves in the stories' characters. This work is aligned with TD Bank and Raising A Reader MA's deep commitment to diversity and inclusion as well as Frugal Bookstore's passion for promoting literacy among community children, teens and adults.

"It's always a delight to partner with different organizations in our community to provide books to children who need them this holiday season and to share our love of reading," said Leonard Egerton, owner of Frugal Bookstore. "However, it's extra special when children open a book with a character that looks and sounds like them – that's the icing on the cake."

Earlier in the day, representatives from TD Bank and Raising A Reader MA came together outside of Frugal Bookstore to highlight this positive collaboration and Raising A Reader MA's important literacy work in the state.

"TD Bank is pleased to support Raising A Reader MA's evidence-based programs that unite families, close literacy gaps and put participants on a path to prosperity," said Steve Webb, Regional President, Southern New England, TD Bank. "TD recognizes that early literacy intervention is critical, and we are proud to collaborate with community partners to provide culturally relevant books to inspire a love of learning. With all the challenges we've experienced this year, reading provides an important respite and we are delighted that our donation to Raising a Reader MA will be used to support Boston-area families as well as a local small business."

To learn more about Raising A Reader MA, please visit: www.raisingareaderma.org.

About Raising A Reader MA (RAR-MA)

Raising A Reader MA (RAR-MA) is an evidence-based dual intervention program. Raising A Reader MA was brought to Massachusetts by the GreenLight Fund in 2006 for its inclusive and informative approach to critical skill-building that targets literacy and family engagement as key levers for furthering a child’s overall academic success. In 2009, Raising A Reader MA was incorporated as an independent 501(c)(3) and endures as a flagship affiliate of Raising A Reader National. Raising A Reader MA currently operates in 10 Gateway Cities and Boston. For more information, please visit www.raisingareaderma.org.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9.5 million customers with a full range of retail, small business and commercial banking products and services at more than 1,220 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.

Media Contacts:
Shari Rosen, APR
TD Bank
Corporate Communications Manager I – Small Business/Commercial
609-230-7561
shari.rosen@td.com

Jason Lang
Raising A Reader MA
Development and Communications Manager
339-440-2570
jason@raisingareaderma.org

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