TD Bank, America's Most Convenient Bank®, has named Tyrrell Schmidt U.S. Chief Marketing Officer and Head of Global Brand. In her new role, Schmidt will lead U.S. brand and marketing strategy including product and customer marketing, customer insights and analytics, social impact, and corporate and public affairs. She will continue to lead the bank's purpose-driven brand efforts globally including overseeing its creative services and sponsorship strategies in the U.S. and Canada.
"Tyrrell is a brand strategy and marketing leader with a proven track record of deepening engagement across multiple stakeholders and channels," said Greg Braca, President and CEO, TD Bank, America's Most Convenient Bank®. "She's a leader who understands how to drive loyalty, build advocacy and inspire a team to further differentiate our brand in the ever-evolving, highly competitive banking industry. I welcome Tyrrell to our Management Committee and look forward to working closely with her in delivering our Unexpectedly Human brand promise in new and exciting ways."
Schmidt joined TD in 2015, serving most recently as Vice President and Global Brand and Customer Experience Officer based in Toronto. During her tenure, she led the evolution of the TD brand in Canada with the introduction of the new confidence platform and led the transformation of the bank's customer experience practice and measurement system, creating alignment and consistency across North America.
Prior to joining TD, Schmidt held numerous leadership roles of increasing responsibility at several global health care and financial services companies, including Cigna, Standard Chartered Bank and Discover Card. With more than 35 years of international marketing experience, she has lived and worked in the U.S., Europe, Asia, and Canada.
Schmidt is a Board member of Achilles International, where she uses her passion for running to help guide people with disabilities through marathons and half marathons. She holds an M.S. Philosophy from the International School of Management, an M.S. in Integrated Communications from Northwestern University and a B.S. in Marketing from Arizona State University.
With this change, Schmidt will now report to Greg Braca, President and CEO, TD Bank, America's Most Convenient Bank, while continuing to report functionally to Theresa McLaughlin, Global Chief Marketing, Citizenship and Customer Experience Officer, TD Bank Group.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9.5 million customers with a full range of retail, small business and commercial banking products and services at more than 1,220 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.
Media Contact:
Amber Leahy
VP, Senior Corporate Communications Manager
Amber.leahy@td.com